“Orange22 delivered solutions and points of views that really resonated with the team. They helped us see our clients needs through a new lens.” COFFEE TALK
When Starbucks approached us to become their Southern California rebranding partner for all 750 locations we jumped at the chance. Our team was flown to Seattle to meet in-house designers as well as Howard Shultz who shared his rebranding goals over a five day intensive. After touring several Seattle Starbucks locations we met with the upper management and executive team and from there began our brand strategy process. Here you will see some of the process.
SERVICES DELIVERED
+ Brand Strategy
+ Environmental Design
+ Signage / Graphics
+ Fixture Systems Design
+ Flow Analysis
+ Furniture Design
+ Materials / Vendor Sourcing
+ Architectural Plans
VENUE
S. California 700+ Locations
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| | Client: | Starbucks Coffee Co. | | | Location: | Southern California | | | |
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