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Ralph Lauren, Vista | Back to index page |  |
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| Ralph Lauren - Vista Inspired by Nautical themes this store is a dramatic space that allows the customer to immediately feel uplifted as she waltzes down the aisles of cosmetics. She may stop at any of the assisted make up counters or may peruse through the open display cases for individual selections. The directed interior plays off itself with its converging lines juxtaposed off of the rough and natural walls. The experience is focused on the cash wrap. By doing this, the purchase of cosmetics becomes the climatic build of the shopping experience and the woman’s exit from the store becomes a reaffirming act as she takes her place back on street level. Self Service Zone As the customer approaches the self-service counter the looped ambiance video on the plasma screen fades into a tour of the Ralph Lauren cosmetics line, the styles, and how they work on various skin types. It acts as a digital version of the traditional cosmetics chart. Product Display Zone Here the line is displayed on a clean and elegant tabletop system. By choosing to display the product on an expansive surface, instead of displaying the product in a shelf, exudes the essence of quality and simplicity. Assisted Zone Here is where the customer is pampered by the professional makeup artist and instructed on how to apply the cosmetics and what color system works best for her skin tone. The stations are self-sufficient and over sized with an additional planer element bordering the stool and mirror giving the customer a greater sense of importance. Cash Wrap Zone The exterior of the store frames a view of the cash wrap so even from outside the convergence aspect of this space is accented. It is here where the spatial experience converges. This focal point reinforces the brand experience. Behind the cash wrap counter is the Ralph Lauren logo on an animated light box that dances through the spectrum of colors that are available in the cosmetics line. At the Helm Here is where hubby gets to wait and observe the shopping spree. It’s also a place where the customer gets one last promenade through the space but from a vantage point that rewards the experience. Its equivalent to standing at the helm. + research + concept development + modeling / rendering
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